Whether we’re listening to history lessons on the commute, news stories at the gym, or gripping mysteries while preparing dinner, podcasts have become an essential part of life. But, it can still be difficult to get started and find new shows you’ll love—and work still remains in making podcasts accessible and discoverable for all. To solve this issue, Google released the Google Podcasts app for Android, available globally in the Play Store right away. The Google Podcasts app comes integrated with the Google Assistant across your devices and packed with personalised recommendations. Google Podcasts is designed to make it easier than ever for Android users to discover and listen to podcasts. At the same time, Google also announced a partnership with industry experts to improve diversity in podcast creation and sharing a peek at how AI can help transform podcasting for the better.
Google Podcasts With Smarter Recommendations
With Google Podcasts, you can listen and subscribe to any podcast, including popular shows like The Daily, Cyrus Says, Modern Love, Lage der Nation, The Bill Simmons Podcast, and literally millions more. Beyond the podcasts you already know, Google Podcasts uses AI to offer recommendations based on your listening habits—such as your interest in sports or true crime, or podcasts from a particular network.
Google Podcasts seamlessly syncs across a variety of Google products, including the Google Assistant. So if you’re listening to a podcast on your phone during your commute home, you can resume it on your Google Home when you arrive. Over time, Google will also integrate Google Podcasts into more places you use Google.
How Podcasters Can Optimise for Google
With Google Podcasts, Google is focused on helping podcast creators reach a broader audience. To ensure inclusion in the Google Podcasts app, creators should follow our updated developer guidelines, which you may already be familiar with for other Google apps. In today’s update, a few new sections cover how to:
- Prompt Google to index new podcasts as quickly as possible
- Generate a direct link to your podcast
- Download the Google Podcasts brand assets for sharing on your website
- Track analytics that comes from Google Podcasts
Looking forward, Google Podcasts will be a launchpad for building an even better podcast listening experience using AI. For example, as speech-to-text technology continues to improve, we’ll be able to provide new features like automatic subtitling, which is especially helpful if you are hearing impaired or in a noisy area without headphones. Powered by Google Translate, subtitles can then be made available in a wide variety of languages, further improving access to podcasts.