iVOOMi, renowned smartphone brand in the entry level segment, has attained another benchmark post its association with the e-commerce giant, Flipkart.
The brand has sold large numbers during its week of the launch of ‘Me’ series named as Me 4 & Me 5 which is exclusively available on Flipkart at a price of 3499/- & 4499/- respectively. It is hence construable that the form factors, display and other such features given in smartphones in the economic segment, may not be available across competitors with such cost effectiveness.
Commenting on the success, Mr Ashwin Bhandari, CEO, iVOOMi India said “We are overwhelmed by the response of our customer to iVOOMi’s recently launched Me 4 and Me 5. The brand has achieved its month’s target with in the week of the launch of these devices, which is a testimony to our proposition of offering advanced technology in a budget smartphone segment”.
The brand post partnering with Flipkart has been able to trickle down its reach to 3500 cities and 22,000 Pin codes, thereby, getting a substantial geographical spread since the day of its launch, i.e 20th July.
Commenting on the success, Ayyappan R, Senior Director – Mobiles, Flipkart said, ‘’iVOOMi mobile phones have received extremely positive feedback from our customers. With Flipkart’s wide market reach, these 4G Volte smartphones in a competitive price segment of less than INR 5000 have greatly appealed to our large and growing customer base. The success of iVOOMi devices on our platform reinforces the strong belief our customers have in Flipkart, as their preferred online retailer and the undisputed leader in the online smartphones market.”
The potential of the brand has been exposed in each month since March 2017, where it has always aspired to meet consumer requirements in the most economical way. Appreciated across portals, iVOOMi has been accredited for all the right reasons.
The credibility of iVOOMi is well proven in the International market, where it has supported multiple brands (especially in the European region) with its R&D capabilities to develop a complete range of successful products. Now is the time when India too will get to benefit from such an established international player and have wider and better choices to make in the entry level smartphone segment.
The positive response from the market towards both the devices will help the company escalate its processes and sales in India to a developed extent.